Case Study
€86,000 in 3 Months with
Google, Meta, and Criteo
The Client
- A renowned multi brand luxury perfumery reseller based in the heart of Milan with an e-commerce store built on Magento.
- A family owned brand, historically focused on in-store sales, with a prestigious reputation and multiple physical locations across central Milan.
- The e-commerce platform, one of the largest in Europe, offers over 15,000 premium products ranging from perfumes to luxury cosmetics.
- Advertising on Meta and Google Ads had been inactive for months, leaving untapped digital potential.
Key Challenges
- An unstable e-commerce platform with a broken product feed on Google Merchant and Meta Shopping for over 5 months.
- Inconsistent ad performance due to fragmented campaign management.
- Campagne e tracciamenti trascurati.
- Lack of a clear strategy for product prioritization.
- Excessive budget waste from uncoordinated platforms and poor tracking.
Goals
- educe the cost of customer acquisition (CAC).
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Boost overall revenue and online transactions.
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Optimize ad spend across multiple channels.
Action Plan
Step 1: Performance Audit & Budget Allocation
I have started with a deep-dive audit of both the e-commerce store and advertising platforms. Analyzing historical sales data and existing campaigns, we identified performance gaps and optimized KPIs, focusing on CPO (Cost Per Order) and AOV (Average Order Value). Based on this analysis, we allocated the ad budget strategically across Google (50%), Meta (30%), and Criteo (20%).
2. Paid Advertising Strategy
I have developed a multi-platform paid strategy:
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Google Ads – Shopping campaigns segmented by brand, remarketing display campaigns, discovery ads for brand awareness, and brand protection campaigns to dominate top search results.
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Meta Ads – Prospecting campaigns targeting luxury product audiences, combined with remarketing and lookalike campaigns based on newsletter subscribers and past purchasers.
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Criteo – Advanced remarketing to recapture high-intent users.
3. Google Ads Strategy
With Google Ads, I launched targeted Shopping campaigns segmented by brand. Based on the top-selling product categories on the website, I created tailored product lists to maximize ad spend efficiency and focus only on the highest-performing items. Additionally, I set up a Display campaign for remarketing, a Discovery campaign to boost brand awareness, and a Brand Protection campaign to ensure the brand consistently appeared in top search positions. This approach allowed me to effectively capture customer demand.
4. Meta Ads Strategy
After configuring the remarketing audiences on Criteo, I applied the same principle to Meta campaigns. I focused on three key areas: past purchasers, newsletter subscribers, and prospecting audiences. For prospecting, I targeted users with a strong interest in luxury cosmetics and high-end brands. This integrated approach not only ensured synergy across all platforms but also provided valuable insights into how engaged Meta users were with luxury brands.
The Outcome
The integrated marketing mix strategy delivered outstanding results in just 3 months:
• Revenue: Over €86,748 generated in just 3 months.
• Transactions: Monthly transactions peaked at 672, marking a +40% increase compared to the previous 6 months.
• Average Order Value (AOV): Increased from €80 to €129, boosting overall profitability.
• Meta ROAS: Achieved an impressive 19.0 ROAS on Meta campaigns.
The Outcome
Budget Invested
Average Order Value
Purchases
Gross Revenue
Ready to become my next success story?
My approach is based solely and exclusively on data. Without it, it’s impossible to develop a winning strategy to scale advertising campaigns — or to identify audience niches that could be genuinely interested in your product.
