Case Study
Malaysia: +€451,000 in 12 Months with Google Ads
The Client
- A Malaysian company specializing in premium honey and other local and international super food products.
- Before our collaboration, they had never explored Google Ads. Their sales relied entirely on word-of-mouth and digital presence on social apps like WeChat, Viber, and Line.
- The website was extremely basic, non-mobile-friendly, with a simple order form and direct links to messaging apps.
- I met the owner back in 2017 during a trip to Southeast Asia, thanks to a mutual friend.
Starting Point
- No structured paid advertising strategy in place.
- Digital presence and infrastructure were outdated.
- Excellent logistics: delivery times ranged between 4 and 7 days.
- Orders were managed manually via phone or email.
Targets
- Build an e-commerce platform capable of automating sales.
- Strengthen their presence in the local market and then expand regionally.
- Develop a paid advertising strategy that would quickly become profitable, despite a limited initial budget.
- Design high-converting landing pages.
Action Plan
1. Building Digital Assets – E-commerce & Landing Pages
At a networking event in Kuala Lumpur, nearby the Petronas Towers, the owner expressed the urgent need for an e-commerce platform. Although skeptical at first, I accepted the challenge and built a WordPress store powered by WooCommerce.
• Over 300 products were imported from an existing Excel file, optimized for the store.
• I used a premium Themeforest template and customized it to align with their brand identity.
• Several category-focused landing pages were developed, each integrated with product feeds from WooCommerce.
• A CRM was implemented to handle email marketing and customer data collection.
2. Paid Advertising Strategy
Once the digital infrastructure was ready, I moved on to designing the Google Ads strategy.
• Brand Awareness: Leveraged YouTube and Gmail Ads, capitalizing on the popularity of video platforms in Southeast Asia.
• Search & Display Campaigns: Structured by product category to identify top-performing items.
• Remarketing: Set up segmented remarketing campaigns tailored to product types.
• Shopping Ads: With a robust budget, I implemented a Google Merchant feed and launched Shopping campaigns to drive conversions.
The strategy followed a two-step approach: first, driving qualified traffic, and second, optimizing for sustainable CPA.
The Results
The collaboration with the client was key—thanks to their contribution of creative materials, the campaigns performed exceptionally well.
• Ad Spend: ~€7,000 per month.
• CPO: Averaged at just €1.76.
• Gross Revenue: €451,002 in 12 months.
• Conversions: Over 40,000 orders generated.
Moreover, within the first year, the company expanded its sales reach to Singapore, the Philippines, Indonesia, and the UAE, achieving its long-standing goal of entering new markets.
The Outcome
Budget Invested
Gross Revenue
Purchases
ROAS
Ready to become my next success story?
My approach is based solely and exclusively on data. Without it, it’s impossible to develop a winning strategy to scale advertising campaigns — or to identify audience niches that could be genuinely interested in your product.
