About
i’m norberto dognini
Helping Ambitious Brands Scale Through Data-Driven Google & Meta Ads
Hey, I’m Norberto, a digital marketer who’s been in the game for over a decade. I’m passionate about helping businesses, especially e-commerce brands, grow by turning the complex world of Google Ads and Meta into clear, actionable strategies that actually work.What drives me every day? Results — but not just any results. I’m here to help you build something sustainable, profitable, and scalable. I believe every brand has its own unique story and audience, and my job is to find the right way to connect the two. I’m a data nerd at heart. Without solid numbers and insights, marketing is just guessing. That’s why I focus on measurable strategies that give you real clarity on what’s working — and what’s not.When I’m not buried in campaigns or tracking dashboards, you’ll probably find me learning something new (because in this industry, standing still isn’t an option) or enjoying time with my family.Let’s work together to unlock the full potential of your brand — with honesty, expertise, and a little bit of passion.
How I Help You Grow
1. Strategic Audit & Growth Roadmap
We begin with a deep diagnostic: audience, funnels, offer, current metrics. You get a clear “as‑is vs. to‑be” map plus quick wins and a prioritized action plan to unlock a profitable scaling strategy.
2. Tracking Architecture & Goal Framework
I implement (or refine) end‑to‑end tracking: pixels, server‑side events, conversions, custom dimensions, first‑party data layers. This creates a single source of truth across the full customer lifecycle—so decisions stop being guesses.
3. High‑Performance Paid Campaigns
With strategy and measurement locked in, I build and manage campaigns that compound: creative testing frameworks, audience segmentation, funnel‑aligned messaging, offer iteration, bid & budget optimization—focused on CAC efficiency and incremental revenue.
4. Ongoing Optimization & Insights Reporting
You receive transparent, plain‑English reporting and a monthly strategy session. We track the metrics that matter (ROAS, MER, CPA, LTV/CAC, retention signals) and translate data into next actions—no vanity slides, only decisions.
Ready to Level Up?
→ Book a discovery call in my calendar.
What It’s Like Working With Me
I partner with ambitious founders and marketing leaders who want sustainable, scalable client acquisition—not “set‑and‑forget” hacks that fade next quarter.
No shortcuts. Instead: structured experimentation, compound learning, durable infrastructure. My goal: build an acquisition engine you own, not one you constantly chase.
Core Analysis Pillars
1. Offer & Customer Fit
Who are your best customers? Where do they already hang out online? What real problem are we solving (in their words)?
2. Competitive & Market Scan
What angles, funnels, and creatives are competitors deploying? Where are the whitespace opportunities we can own?
3. Technical & Tracking Health Check
Site speed, conversion paths, tagging, event integrity, attribution gaps, server vs. browser events—what’s broken, duplicated, or missing?
4. Conversion Experience & Content Quality
Are landing pages and onboarding flows removing friction? Does messaging align with intent at each funnel stage? Are creatives and offers tested systematically?
5. Tooling & Scalability Readiness
Do current platforms, automations, and team resources support scale? What needs upgrading (analytics stack, CRM, marketing automation, creative ops) to sustain growth?
My approach is based solely and exclusively on data. Without it, it’s impossible to develop a winning strategy to scale advertising campaigns — or to identify audience niches that could be genuinely interested in your product.
